What is SEO? A complete and easy-to-read guide for beginners.

 Content

1. Beginners in the field of e-marketing and website management may find SEO or SEO to be a little confusing.
2.  SEO knowledge that is easy to understand.
3. SEARCH ENGINE OPTIMIZATION (SEO) definition.
4. How do search engines works  
5. Various search engine types.
6. The key components of the Google search engine.
7. The key determining factors (RANKING FACTORS) used by Google to rank search results.
8. Different SEO techniques.

Beginners in the field of e-marketing and website management may find SEO or SEO to be a little confusing.

But don't worry; once you read this article about SEO, all of your confusion will be resolved.

To be at the top of the search results for as long as there are search engines like Google, YouTube, or even Facebook, one must understand how to deal with them. This method of dealing is what we refer to as SEO or SEO, as it is an acronym for the term (Search Engine Optimization).

What exactly is SEO, and why is it so crucial for any business owner or project, regardless of the industry in which it operates or the platform upon which it relies?

The term "optimization" refers to the process of enhancing or effectively utilizing something in order to maximize its potential.

If you've studied anything practical, like engineering, pharmacy, or logistics, you've probably heard of this term before.

You have come to the right place if you want to comprehend everything you will need when interacting with the various search engines and if you are interested in SEO in order to increase traffic to your website or online store.

You can find a complete explanation of SEO in this article, along with information on all related topics. You will also learn some crucial facts about search engines that will be useful to you in any kind of professional work.

You will also gain knowledge of a variety of SEO-related topics that are important to experts in this field and e-marketing. a straightforward understanding of SEO's significance.

SEO knowledge that is easy to understand.

There are numerous search engines available across a variety of electronic platforms, such as the Winners website. The search icon can be found at the top, and when you click it, a rectangle with the words "Search here" will appear for you. ".

If you type any word in this rectangle, such as "YouTube," and then click the search icon, you will find numerous articles discussing YouTube (you will find numerous articles because we really covered a lot of YouTube-related topics).

This is a straightforward illustration of a search engine; we will go into more detail about it later. On the other hand, there is the global search engine juggernaut.

This giant is Google, where searching for "YouTube" in English returns more than 15 billion results; searching in Arabic returns more than 100 million.

You are correct to wonder, while searching, "If the words change slightly, will the search results change?" and "On what basis were the search results arranged?" To find the answer, let's conduct the experiment below.

Open a new window (New Tab) in your preferred browser, go back to the winners website's straightforward search engine, type "Youtube" in the search bar, and this time check the ranking of the results.

Repeat the experiment, but this time enter "YouTube" in the search engine with an increase of the thousand and the L. You'll notice that the results are now sorted differently than they were the first time, even in the first results.

Try the same experiment again, but this time use the Google search engine. You'll discover that the first ten results are identical, with millions of additional results available on Google.

When you conduct a search on the Winners website, you will find that all of the results, no matter how numerous they may be, are limited. Additionally, the order in which the results appear will have no bearing on us; keep this in mind as we will come back to it later.

I won't lie if I tell you that the order of results on the Google search engine, which is often referred to as a user's window on the Internet, is crucial and can make or break a lot of businesses and websites.

So let me ask you, when was the last time you searched something on Google and looked at the second or third page of search results?

Among SEO experts, there is a proverb that goes, "If you want to hide something, put it on the second page of Google search results; no one will find it. ".

Now that you have a basic understanding of SEO and its significance, let's move on to a definition of SEO. At this point, I will also provide a brief response to your second question, "How are the search results organized?" in a straightforward manner.

SEARCH ENGINE OPTIMIZATION (SEO) definition.

The term "SEO" was coined by Arab marketers, and it stands for these letters (SEO), which are an acronym for the phrase "Search Engine Optimization," which refers to the process of enhancing and modifying content to appear in the top search results in order to obtain the greatest number of free visitors.

For instance, web pages are optimized and altered in specific ways to appear in the top Google search results, which drives traffic (and free Google visits) to the site.

The videos are also set up in a specific way so that they appear in the top search results on YouTube, which, by the way, is the second-largest search engine in the world after Google search.

Let's revisit the example of the straightforward search we conducted on the winners website so that you can better understand the situation. There are approximately 12 pages of results if you carefully examine the search results after we typed "YouTube" into the search box.

Up until about the fourth page, all of the results' titles contain the word "YouTube," but after that point, none of them do.

However, the word "YouTube" is mentioned in the article's actual content, so if we want to make any articles appear in the top results of the "YouTube" search on the winners website, we must use the same word in the title.

In order to appear at the top of the first results, content must be adjusted to conform to a set of rules and search engine requirements.

This is what the SEO process, which entails modifying and preparing the content, means. With this straightforward illustration, I believe the concept has now become very clear to you, and you have a more concrete understanding of what SEO is. You can learn more details by reading on.

How do search engines work?

Since search engines are at the core of the issue and are what are adjusted and improved during the SEO process, it is impossible to discuss SEO in detail without mentioning them.

There are various kinds of search engines and databases, and a search engine is a program used to search a particular database to find results that correspond to the user's request.

This search engine is very simple (no more than a set of very simple code), as we mentioned earlier for the example of searching on the winners site, and it searches the site's database of articles.

As opposed to the well-known Google search engine, which has a massive database that keeps getting bigger, this. Even social media publications are counted and registered in the Google database, which is referred to as "indexing," along with the majority of safe Internet pages and sites.

Various search engine types.

Since the average user only wants to search for information, there are countless different types of search engines, and there is no clear classification for them.

Search engines' performance is based on the databases that are searched, how well they can extract information, how well they comprehend the user's goals, and how well they can use the properties you give them.

I recall that when I typed the word "YouTube" into the winners site's search bar, I came up with about 12 pages, which was enough to finish the previous experiment that we were conducting.

You will only find 3 results if you search for "YouTube" in Google after deleting the letter "yaa" to make the word incorrect.

If you remember from prior experience that there were more than 100 million search results for the word "YouTube," try typing it incorrectly instead of "YouTube," and you'll find that there are now only about 40 million results.

Despite this, you'll notice that the top 20 results have hardly changed. This is because Google, which has a large database and sophisticated artificial intelligence capabilities, has a better understanding of what you're looking for than websites with basic search engines like winners, and it does so because it has a stronger database and more advanced capabilities.

As a result, when considering search engines, you also need to consider the databases themselves. The factors that these engines rely on expand and become more precise as the database grows.

The key components of the Google search engine.

 

Nobody in the world contests the dominance and power of the Google search engine over the market for search engines. Google reportedly holds a market share of about 70%, according to the Search Engine Journal.

The use of Google on desktop devices broke the 84 percent threshold in the first month of 2023, according to the most recent statistic published on the renowned Statista website.

All of this is a result of Google's features, which let you search in an advanced way. For instance, you can search for anything based on a specific time frame or the value of particular results (like PDF files) and other results.

Additionally, you can perform a search on a specific website, such as Facebook or another, to find results that include a particular word, whether it be in the page address (URL) or the page's content.

Additionally, Google is known for its lightning-fast search times and high degree of accuracy in its results. Because of the size of its databases, Google has virtually monopolized the market by regularly and quickly searching and listing all new websites and web pages.

This is the strength of search engines and databases, which renders many users and website owners dependent on what they have to offer.

Google offers a wide range of opportunities.

The key determining factors (RANKING FACTORS) used by Google to rank search results.