So... Is Facebook Still Worth It in 2025?
A lot of people I know treat Facebook like a digital ghost town. I get it — it’s not cool anymore, and it definitely feels cluttered. But here’s the thing: I still use Facebook every single day to grow my work, reach clients, and connect with real people. No hype, no funnels — just honest, consistent usage. This isn't a polished guide. It’s what’s working for me, and what isn’t.
Quick Glance: What We'll Talk About
- How I Actually Use Facebook
- The Tools I Keep Coming Back To
- A Small Story: My First Sale Without a Website
- What You Can Totally Ignore
- Takeaways That Might Help You Too
- Official Stuff If You Want to Explore
🧠 Here's How I Actually Use Facebook
I stopped trying to be clever with Facebook. I don’t post “content pillars” or obsess over reach. Instead, I:
- Use Reels to share raw, fast videos — no editing, just phone clips.
- Reply to every DM on my page manually. People appreciate the effort.
- Use Meta Business Suite just to check messages and schedule a few posts.
- Occasionally run a $10 ad when I’m launching something small.
That’s it. No “growth hacks.” Just basic usage done consistently.
🛠️ Tools I Personally Use — Nothing Fancy
I’ve tried a lot of features, but I keep coming back to these:
- Creator Studio – I schedule posts when I’m too busy to remember them manually.
- Facebook Shops – Helped me list products without needing to build a full site.
- Groups – I joined two niche groups that helped me meet clients directly.
- Ads Manager – This took me a while to understand, but once I did, it made my small campaigns much smarter.
📦 A Small Story: My First Sale Came From a Facebook Comment
Back in 2024, I made a handmade leather wallet. I shared a quick clip of the stitching process in a local Facebook group. Someone replied asking if it was for sale. I hadn’t even thought about it. I replied “yes,” and by the end of that week, I had sold three more — all through Messenger. That one post (and real conversation) launched a small side hustle I still run today.
🙄 What I Tried and Gave Up On
Not everything works, even if it sounds cool:
- 💬 Auto-responders: Felt robotic. People started ghosting me.
- 📈 Boosting posts: It burned money fast and gave me random results.
- 🧠 Insights: Useful, yes, but I found myself checking stats more than actually creating.
- 📸 Fancy branded posts: The raw ones performed better anyway.
🧭 What I’d Tell Anyone Starting Now
If I had to start over, I’d focus on just 3 things:
- Be visible in groups that actually matter to your field.
- Don’t rely on trends — just be present and real.
- Use tools, but don’t let them replace real connection.
Facebook isn’t the future. But for now? It still works if you treat it like a conversation, not a megaphone.
📚 Official Links I Actually Use
📝 Meta Description
In this human-first article, I share how I actually use Facebook in 2025 — including what works, what doesn’t, and a small story that started my online income. No fluff, just what’s real.
